B-School is open for enrollment!


Hello Reader,

B-School is open for enrollment!

If you've been thinking about B-School for a few years and haven't enrolled yet, just know that this is quite common! It's a big investment of time and money (though the price is reduced by $500 this year).

But if there's something that has drawn you to B-School, why not make this your year?

B-School will teach you how to build and market a profitable, fulfilling business. It's not going to happen overnight, but over 6 weeks of the course, you can make tremendous progress. Marie provides the teaching and the tools*, but success is up to you and your dedication and ability to follow through. (And hey, you can learn Marie's Follow-Through Formula, which is part of the course.)

Marie always says that "clarity comes from engagement, not thought."

Follow your instincts.

If B-School is not for you right now, that's also a good decision to make. Please click here, and I won't email you about it again.


If you're unfamiliar with Marie, sign up for the free Dream Business Bootcamp—everything is waiting for you in the hub.

p.s. If you don't know my B-School story yet—and how it saved UPPERCASE from going under—read it here.

NEW FOR 2026

➨ B-School is an in-depth instructional program about how to create a business that is both profitable, fulfilling and generous. It includes training videos, templates, resource lists and worksheets.

B-School modules:
Module 1: Profit Plan
Module 2: Irresistible Offers
Module 3: Marketing Mastery
Module 4: Free Content Strategy
Module 5: Traffic & Audience Growth
Module 6: Choose Marketing-Smart Technology
Plus many, many bonus trainings

B-School Core
Self-Guided: No Coaching or Community Access
$1,497 or 6 payments of $267
(Prices shown in USD)

B-School Pro
Includes Coaching and Community Access
$1,997 or 6 payments of $367
Everything in Core/Self-Guided
Coaching space

*New: AI Tools
There's a new AI section to B-School: various frameworks trained specifically on B-School content to assist you in crafting your offers. As an affiliate, I want to let you know that I have not used these AI tools, nor do I plan to use them, since I'm old-school! You can read more about the AI tools on the enrollment page. Whether you're into AI or not, I can vouch for excellent core training videos—watching those and doing your "fun sheets" is where the REAL magic happens!

Get these unique bonuses when you sign up using my link:

A one-on-one consultation with Janine Vangool. $350 value

A one-year subscription or renewal to UPPERCASE magazine.
$96–$144 value

✔ Group coaching session when B-School concludes—figure out what comes next! Learn from me and fellow creatives. My group coaching calls are open to current B-Schoolers and alumni, too, so you’ll get a full perspective. $100 value

✔ Get published in an UPPERCASE project! B-Schoolers get front-of-the-line consideration to be included in the weekly newsletter, in the print magazine and in upcoming book projects.

“It doesn't take talent or luck to succeed. You just need to decide.”


Build a business from scratch
or finesse the one you've got!

Who is sending this?

I'm Janine Vangool—editor, publisher, designer (and customer service, too!) of UPPERCASE, a quarterly print magazine for the creative and curious. I also publish books on eclectic and inspiring topics through my Encyclopedia of Inspiration. My publications are supported by enthusiastic and generous readers from around the world.

UPPERCASE publishing inc
1052 Memorial Dr NW, Calgary, Alberta T2N 3E2
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