Hello Reader,
B-School registration is closing soon.
(Although the countdown shows today, I've been informed that the doors will remain open through the weekend.)
I hope you've had a chance to visit the B-School registration page and see what the course is about—scroll on down to "The B-School Curriculum."
To give you the briefest of summaries of what you'll learn in B-School, here are a few notes that I jotted down from the first lesson of each module. There are 4-7 lessons per module. (These are my own notes of what resonated with me, not AI-generated!)
Module 1: Profit Plan
- What is it that you really want? What is your vision for success? What results?
- Why do you want it? Why does this matter to you?
- What is your purpose? What is your passion?
- What difference will your business make in your life—and in the world?
Module 2: Irresistible Offerings
- the best and most profitable products or offers start when you care about your customers—think about how you can help solve a problem or brighten the life of your ideal customer (rather than thinking about what you want as your primary focus.
- value yourself! Don't undersell your worth. Be confident and respect yourself.
- prune what doesn't work for you
Module 3: Modern Marketing
- It's not your prospects' job to find you; it is your job to find them. THIS IS REALLY IMPORTANT! You can't sit around waiting for people to find you.
- Money and marketing are neutral tools
Module 4: Content Strategy
- sharing free content is the primary way that new people get to know you and your product/service before making a purchase
- you don’t have to do it all!
- marketing is for your business, you don’t have to be a full-time content creator! be strategic with your time and energy
- share you you are and what you do and why — and how that helps your customer
- #1 goal is to get people to subscribe to your email list then nurture them reliably and consistently and authentically
- don’t build your business on rented property - build your list! make that your core pillar of your marketing strategy
Module 5: Traffic & Audience Growth
- everyone starts with nothing!
- you don’t need a huge number of newsletter subscribers to be successful
- build a small but highly engaged list
- care and nurture your readers!
- every name on your list is a real individual human that deserves your care and respect
- be grateful for every person on your list
Module 6: Marketing-Smart Technology
Be a decision-maker!
- Don’t outsource your decision-making when it comes to technology—never create a site that you can’t make quick revisions to.
- There’s not one single solution that will work for every business.
- Learn! You don’t have to be an expert, but you should understand what each technology platform does.
There are two other important aspects to B-School training:
Everyone should start their B-School experience with this foundational course within the course. Whether you're wondering what to do or have an existing business, Start the Right Business is invaluable at defining what your business pursuit can and should be.
Have trouble going from start to finish? Have trouble figuring out what to do and how to keep your momentum? Marie has got this covered in this Follow-through Formula training session.
➨ Over 6 weeks of the course, you can make tremendous progress. Marie provides the teaching and the tools*, but success is up to you and your dedication and ability to follow through.
You retain access to all core training so you can take it at your own pace.
p.s. If you don't know my B-School story yet—and how it saved UPPERCASE from going under—read it here.
NEW FOR 2026
➨ B-School is an in-depth instructional program about how to create a business that is both profitable, fulfilling and generous. It includes training videos, templates, resource lists and worksheets.
B-School Core
Self-Guided: No Coaching or Community Access
$1,497 or 6 payments of $267
(Prices shown in USD)
B-School Pro
Includes Coaching and Community Access
$1,997 or 6 payments of $367
Everything in Core/Self-Guided
Coaching space
New: AI Tools
There's a new AI section to B-School: various frameworks trained specifically on B-School content to assist you in crafting your offers. As an affiliate, I want to let you know that I have not used these AI tools since I'm old-school B-School! You can read more about the AI tools on the enrollment page. Whether you're into AI or not, I can vouch for excellent core training videos—watching those and doing your "fun sheets" is where the REAL magic happens!
Get these unique bonuses when you sign up using my link:
✔ A one-on-one consultation with Janine Vangool. $350 value
✔ A one-year subscription or renewal to UPPERCASE magazine.
$96–$144 value
✔ Group coaching session when B-School concludes—figure out what comes next! Learn from me and fellow creatives. My group coaching calls are open to current B-Schoolers and alumni, too, so you’ll get a full perspective. $100 value
✔ Get published in an UPPERCASE project! B-Schoolers get front-of-the-line consideration to be included in the weekly newsletter, in the print magazine and in upcoming book projects.
“ This is about empathy and compassion on a deep level.”
–Marie Forleo, Start the Right Business, Lesson 3
My takeaway:
One of the more difficult shifts to make is to change your focus from what you can get out of your business (ie creative fulfillment, financial security, personal satisfaction, recognition from your peers, etc) to what your business can give to its customers. It is easy to stay in "me" mode rather than "them." But ultimately, it is your relationship with your customers that will determine your success, so it is very important to look at things from their perspective.
These shifts in thinking are some of the most impactful lessons you'll learn in B-School.
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